reBlog from Joseph Esposito under: The Scholarly Kitchen

TECH TRENDS: NOTES ON E-BOOKS 1

 

I found this fascinating quote today:

While we continue to debate “p” vs. “e,” we should note a bigger shift in the publishing landscape:  from indirect or “channel” marketing to direct sales (from the publisher directly to the consumer).  Historically, “p” has been connected to indirect channel sales, but it’s increasingly clear that “e” is likely to be direct-marketed.Joseph Esposito under, The Scholarly Kitchen, Mar 2010

 

Well worth reading - short and to the point. The issue is not really about p v e, since both formats will continue in most cases and find their markets, but about fundamental changes in publishers business models that inevitably follow from these changes